Job Description
Designation: Digital Marketing Executive
Experience- 2 to 4 years
We seek an intelligent Digital Marketing person who has the required level of training together with the drive and determination to succeed in a Digital Marketing environment.
Key Functional Areas of Responsibility
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Assist in the formulation of strategies to build a lasting digital connection with Clients
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)
- Launch optimized online adverts through Google AdWords to increase company and brand awareness
- Co-ordinate with vendor to performing activities relating to Search Engine Optimization on a continuous basis (keyword, image optimization etc.).
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Promoting products and/or services in the digital space.
- Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Required Skills:-
- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices
- Experience with, Google Adwords and email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills BSc/BCS/BBA/MBA in Marketing, Digital Marketing or relevant field.
